In poker, the aura that is transmitted, the impression you give to other players at the table, it is of vital importance. The way you play, to raise, to bet or to manage losses opponent gives various evidence or clues (tell) on your style of play.
Finally, the image is an element by which we must take advantage of during the game.
For example, opt for a quiet game, games, little, raise a little, but every time you do it will be to make a good play. If you keep this game in the long run, your opponents will be more wary of your bids and the situation will be ideal to bluff and grab the pot with weaker cards like 7-2, in the middle or at the end of the game itself.
If you choose this method of play, always be suspicious, especially if you’re in front of talented poker players.
Thinking in reverse, if you bet a lot throughout the game your opponents will tend to follow or watch you closely (considering yourself as a great player). So when the time comes to raise large, to make a great shot, you can take them by surprise.